Connecting Your Brand to 21st Century Decision-Makers!
Social Media Marketing is using social media platforms to raise brand awareness, gain loyal audiences, and generate leads through organic and paid campaigns. Social media platforms help brands create a young and energetic image of themselves, connecting with today’s audience and become the name everyone loves.
Social media is the highlight of today’s internet era. With creative platforms such as Instagram and YouTube, social media marketing has proven to be a powerful tool to reach people, turn them into loyal consumers, and create a never-ending sales channel.
Building a brand takes time, but the returns of having a closely connected, impactful audience are more beneficial than any advertising campaign in the long term.
Choose Social Media marketing if you want to:
One of the most important aspects of social media marketing is its young audience. We are first to have the luxury of internet businesses on a mass scale.
For example, Instagram started as a photo sharing app to connect people and now, it has become a giant marketing platform today. Instagram has over 2 billion monthly active users till November 2024.
There are several social media marketing platforms and these are going to be the next-generation business communities.
Here are some stats for you:
The marketing world has been completely transformed since the birth of the internet. There are lakhs of products in the market and thousands of brands working actively.
The question is not how good your products or services are but how many people relate to them.
Community marketing involves developing a loyal customer base over the years. These are people who purchase repeatedly from your store, providing you with the luxury of recurring income. They connect with you, become part of the brand's extended consumer family, and promote your products or services through word of mouth.
Welcome to the age of community marketing!
Facebook marketing is using the Facebook business pages to share content, run ads, and target Facebook consumers.
Instagram marketing uses high-engaging visual content for engaging users and promoting products or services.
LinkedIn marketing is building networks with professionals and businesses and focusing on B2B marketing.
YouTube marketing is promoting a brand's product or services through engaging video content, organically and paid.
X (formerly known as Twitter) marketing is a marketing strategy where brands engage in real-time conversions, share updates, and do promotions with tweets.
Pinterest marketing promotes brand’s product or services through high-value and engaging infographics on pinterest.
WhatsApp Marketing is a strategy in which brands connect with WhatsApp users through personalized promotional messages.
Threads is comparatively a very new social media platform. Threads marketing involves creating short engaging content and conversation to raise brand awareness.
Sales Funnel Stage
Buyer's Mindset
Content Types
Awareness
Unaware of the brand
Brand videos, blog posts, infographics, paid ads
Consideration
Evaluating options
Case studies, product comparisons, webinars
Buying
Ready to purchase
Demos, limited-time offers, buying guides
Loyalty
They are already Customer
Testimonials, loyalty programs, exclusive content
Vigyapan Mart has been actively working in the advertising industry for more than a decade. In these 10 years, we have dedicated ourselves to client growth and helped them build a brand and win loyal customers.
But one question remains, why should you choose us?
Posting isn't marketing!
Several brands and individuals make this mistake. They post a photo, collage, or reel and expect people to follow their account. Social media doesn't work like that.
Social media is an interactive platform where you must invest your time (not the whole day though). Understanding the dynamics of social media and how it works is necessary for the desired success.
5 Pillars of Social Media Marketing:
For example, Instagram demands you to engage with the target audience and niche professionals for consistent growth.
At Vigyapan Mart, we focus on all the aspects of social media marketing and not just designing. We know how the platforms work and help you create maximum impact with the right efforts.
We analyze your brand, target audience, and competitors. This helps us understand your brand and create a personalized strategy only for you.
We create a variety of content types for social media. Some of them are:
- Graphics
- Videos
- Images
- Infographics
- Blogs
- Carousels, etc.
Yes! We will assign a dedicated manager to your brand who will manage all your social media accounts including daily posting, engagement, advertising, and monitoring analytics.
Absolutely! We create, run, and monitor social media advertisements to help you grow quickly, increase your visibility, and generate leads.
Yes! We offer you the opportunity to connect with the relevant influencers and collaborate with them to boost your social media game.
