Digital Outdoor Advertising(DOOH) Services

What is outdoor marketing?

Out-of-home digital advertising is changing the marketing landscape for brands & MSME businesses, making their marketing more affordable, effective, and profitable than ever. With greater visibility & targeted audience, businesses & brands can now reach more audiences through digital billboard advertisements, digital LED ads, digital hoarding ads, and a network of digital screen ads, making their campaigns more powerful than ever.
Join hands with Vigyapan Mart and rule the outdoor advertising domain in the latest digital landscape. We are one of the best DOOH advertising service providers in India, offering businesses to leverage the luxury of New-Age OOH Advertising with modern technologies such as digital billboard ads, transit & bus shelter ads, spectacular display ads, ATM TV ads, laser light ads, and QR codes ads. 

A large outdoor digital screen Showing Myntra's video ad against a bright blue sky outside an Indian mall. This ad featuers Indian bollywood actor Ranbir Kapoor with DIrector & Producer Karan Johar.

Why Choose DOOH Companies?

The new age DOOH is shaping the Indian market for a complete makeover of outdoor advertising. The market size of Digital Out of Home Marketing today is US$105.50M and with a CAGR of 15.62%, DOOH is going to reach US$218 Million by 2029.
With heavy investment from top-tier industries such as real estate, telecom, IT, etc, digital billboard ads, digital hoarding ads, and screen display ads are the future of Media Advertisement.

Facts About DOOH Marketing:

• Digital display ads, digital billboard ads, and other innovative technologies are leading the OOH advertising market at rapid growth speed.
• The total ad spend in out-of-home digital advertising is expected to be US$105.50M in 2024.
• 33% of US advertisers are shifting their marketing channels to Digital out-of-home advertising companies.
• The forecasts show a total revenue increment of 17% in 2024 for DOOH companies.
• DOOH increases brand trust by 13%.
• Digital hoarding ads & digital display ads use real-time external factors to trigger the right digital ad. It boosts the ad efficiency by 17%.
• 55% of Gen-Z respond to digital billboard ads & digital hoarding advertisements.
• 52% of the audience engage with the brand on a smart device after seeing a DOOH ad about them.

What Do We Offer?

72% of marketers agree that DOOH advertising companies significantly boost brand awareness. They compel people to visit websites, and engage with landing pages, products & services, and make a purchase. What Does Vigyapan Mart’s Out-of-Home Digital Advertising Company Offer to You?

• Digital billboard advertisement
• Transit & bus shelter advertisement
• Street furniture advertisement
• Spectacular display advertisement
• OOH video network advertisement
• ATM TV advertisement
• Laser light advertisement
• Drone advertisement
• Virtual reality advertisement
• 3-D display advertisement
• QR code advertisement

Audience Targeting: Marketing to All Viewers:

The biggest flex of digital hoarding Advertising is its ability to niche down the target audience and make the biggest impact possible with strategically placed digital Ads. At Vigyapan Mart, we create personalized DOOH campaigns that are result-oriented and utilize the full capacity of a digital hoarding ad, billboard ad, 3D ad, etc.

• We set the brand’s objectives, identify challenges, and offer unique solutions for digital ads.
• Our team opts for ground surveys, competition analysis, and consumer psychographics to understand the audience’s demographics.
• Once finalized, our team installs your DOOH Ads, blending technology with the brand’s unique selling value such as virtual reality ads, ATM TV ads, and digital billboard ads.

Vigyapan Mart Out of Home Digital Advertising: Bringing Fortune to Small Businesses:

Do you want to promote your business but media ads seem out of your budget? Vigyapan Mart Digital OOH agency advertising services offer you budget-friendly digital outdoor campaigns, giving you the same potential ground as giant corporation sharks in the market. Utilize technology, prime locations, targeted audience, billboard ads, digital display ads, and OOH marketing only with Vigyapan Mart.

• Budget-friendly & ROI-centered campaigns
• Integrated technology with modern methods of connecting users
• Easy to monitor, manage, and customize
• Data-centric strategies

Benefits of DOOH Marketing

• Target-specific audience approach.
• Offers high engagement with custom advertising.
• Programmatic DOOH companies automate the trade procedure.
• Embraces flexibility & consistency throughout the campaign.
• Offers reach to more audiences.
• Cost-effective, and ROI-focused outdoor marketing.
• Gives advertisers and brands creative freedom to use innovative ideas.
• Digital hoarding ads use technology like CRM, QR codes, High-definition webcams, facial recognition, etc.

Cost Factors of DOOH Marketing

The cost of Vigyapan Mart's out-of-home digital ad campaigns depends on:

1. Location: Digital out-of-home marketing companies charge more for locations with more traffic. More traffic increases the potential for sales. The potential growth increases the cost of the DOOH Billboard ads & digital hoarding ads.
2. Type of Media Used: Digital Billboard ads, Hoarding ads, or ATM TV ads - Outdoor digital agencies will charge different prices for different types of media you choose.
3. Buying Practice: Programmatic, Direct, or Hybrid- DOOH cost changes with the buying practices you choose for the campaign.
4. Visibility: DOOH screens with greater visibility will cost you more for the same DOOH advertising campaigns and digital ads.

Why choose Vigyapan Mart?

Are you looking for the best deals in DOOH Screens Advertising? Choose Vigyapan Mart’s outdoor digital advertising agency for effective, affordable, and impactful DOOH campaigns.Choose smart DOOH advertising; choose Vigyapan Mart.

1. Your Best OOH Advertisers: Vigyapan Mart is among the top DOOH Advertising service providers in India. Our team ensures to provide you with the maximum impact by using technologies and data. Both of them help us to create a compelling ad for your business.
2. Professional Creative Team: Vigyapan Mart provides you with a professional creative team. We give your DOOH campaigns a taste of creativity with engaging ad copies that your audience will love. Moreover, our team ensures that your ads are impactful & long-lasting.
3. We Will Help You Get All the Permission: Vigyapan Mart’s team will help you get all the permissions needed. Our team will do all the paperwork, legalities, and permissions on your behalf and ensure that your campaigns go smoothly all the time.
4. Offer A Lasting Impact: Vigyapan Mart doesn't just create an ad for your brand. We share a message to leave an impact on the audience. We create ads that are flawless, engaging, and drive results.
5. Experience & Admired: The team Vigyapan Mart enjoys 10+ years of experience in the industry. We have collaborated with more than 40 brands. With a record success revenue of 11% CAGR for all of our customers, we are ready to boost your business.

Measure the Effectiveness of Your DOOH Advertising

At Vigyapan Mart, we use the following metrics to measure the success of your DOOH advertising:

1. Increase in sales
2. Brand Recognition
3. Number of QR scans
4. QR code scans
5. Increase in website traffic
6. Social Media mentions
7. Audience data

How to Start With Us?

1. Find Us: Connect with our discovery team and fix a meeting. We will understand your business and your vision to create a custom plan.
2. Share Your Requirement: Share your goals from the ad campaign. Our experts will share their ideas and strategies to make your goals a reality.
3. Creative Development Campaign: Our creative team will help you create a compelling ad campaign, copy, visual designs for digital ads, and a hero message for maximum results.
4. Final Review: You will give final approval for the digital ad drafts. Then, our team will move further to install the DOOH advertisements in your preferred locations.
5. Installation & Maintenance: Our on-site team will install and maintain your DOOH ad placement regularly. They will also ensure that your ad stays in its best shape ever and leaves a long-lasting impact on your audience.

FAQs for Digital Outdoor Advertising(DOOH) Services