Outdoor Advertising(OOH) Services

What is outdoor marketing?

Outdoor Media Advertising is a collective term that includes every ad that you see out of your home, such as hoarding ads and billboard ads. After the 2020 pandemic, OOH advertising is once again leading the advertising industry with advanced technologies such as digital boards, drone ads, laser light, and QR codes that are more effective & profitable than ever. 

OOH ads such as hoarding advertisements, billboard advertisements, transit advertisements, or digital display ads have always been a prime method of marketing and promoting businesses, giving MSMEs & big corporations a wider reach and greater visibility. 

With modern technologies and the internet, outdoor marketing methods are no longer static. OOH Advertising today is more impactful and interactive for the audience than ever. Through its dynamic advertising campaigns, the OOH industry today has built an INR 3085 Crore empire in India. 

From eye-catching billboard ads to interactive digital display ads all over the cities - Vigyapan Mart, one of the best outdoor advertising agencies in India, is ready to grow your business through a proven path of success.

A large outdoor hoarding displaying Pokerbaazi's ad against a bright blue sky outside an Indian mall. The ad featuers Indian bollywood actor Shahid Kapoor.

Why choose OOH Marketing Agencies?

OOH Advertising has always been at the center of marketing methods among big brands & corporations to nurture their targeted audience. In recent years, the outdoor advertising market in India has grown by 6%, summing up the total OOH revenue at 3085 Crores, including traditional hoarding advertisements & billboard advertisements.
With an increment of 15% in customer’s revenue, outdoor outdoor advertising agencies are ready to put giant popular industries such as retail, telecom, real estate, political parties, etc on a revenue booster path.

Facts about OOH Marketing

• 8 out of 10 people see outdoor advertisements, 46% of whom frequently look at the hoarding advertisement.
• Outdoor Marketing is cheaper than TV ads & radio ads.
• 4 out of 10 people visit a brand's store through OOH billboard advertisements.
• 1 out of 10 viewers engage with the brand’s website after viewing the OOH Ads.
• Successful brands put 13% of their ad budget into out-of-home advertising companies for OOH advertising.
• Hoardings advertisement and transit format of OOH marketing generate 40% & 35% of the total ad revenue respectively.

What do we offer?

OOH Marketing is still relevant and gives tough competition to other modes of modern marketing channels, generating nearly equal CAGR for brands. Vigyapan Mart OOH advertising agency offers you a wide range of such OOH advertising services, versatile & impactful to your CAGR, boosting your brand’s visibility multiple times.
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Vigyapan Mart’s Out-of-Home advertising company services include:

• Billboard advertisement
• Newsstands advertisement
• Digital billboard advertisement
• Auto advertisement
• Metro train and station advertisement
• Urban panel advertisement
• City information pillar advertisement
• Street pole advertisement

Audience Targeting: Marketing to all viewers

Outdoor Advertising targets all kinds of viewers, making the biggest impact possible. It catches the attention of the passing people irrespective of their socio-economic demographics. Quirky advertisements, billboard advertisements, and hoarding advertisements become a center of attraction in their respective places, catching all eyes, and promoting your brand & business with a strong message. But at Vigyapan Mart Out of Home Advertising Company, we make things sharper than expected.
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Vigyapan Mart utilizes outdoor media advertising with specific OOH marketing strategies catered to each project. Here’s how we are different from other outdoor advertising companies:

• We first set the brand’s objectives & search USP, and identify challenges to design a full-proof OOH marketing campaign.
• Newsstands advertisement
• Digital billboard advertisement
• Auto advertisement
• Metro train and station advertisement
• Urban panel advertisement
• City information pillar advertisement
• Street pole advertisement

Top Industries benefitted from Outdoor Marketing

• Real Estate
• Telecom
• Banking and Financial Institutions
• E-commerce
• Media and Entertainment sector
• Automobile Industry, and many more...

Running a Small Business? Skyrocket your business with Vigyapan Mart
OOH Advertising Agency

Do you run a small MSME business and think an out-of-home advertising company can do nothing for you? You are mistaken in this instance.
This is the 21st century and the days of expensive OOH campaigns are long gone. Today your business is on the same ground as big corporations. With the dynamic size of hoarding advertisements, billboard advertisements, digital display advertisements, and a wide range of location options, outdoor advertising agencies are ready to give your business a rocket boost.
Still confused? Learn what OOH advertising companies have for you.

• Gives you a budget-friendly and ROI-focused promotional method.
• Simplest to book, manage, and utilize.
• More effective than its digital counterparts.
• It’s easy to monitor.
• Offers you larger-than-life promotions.

Benefits of OOH Marketing

• Shows effective results in mass targeting campaigns.
• Large format OOH Ads such as hoarding advertisements represent luxury & a larger-than-life brand image.
• OOH ads offer 24x7 promotions with digital billboard advertisements & print media advertisements.
• OOH marketing promises one of the greatest ROI among all the methods.
• 86% of people admire all types of Out of Home Advertisements.
• OOH Ads ensure an impactful & long-lasting awareness of your brand.
• OOH Ads motivate people to opt for your products while buying.

Cost factors of OOH Advertisements

1. Location: Installing an OOH ad in prime locations with greater visibility increases the cost as well. On the other hand, some ads in areas with low traffic are cheaper.
2. Type of Media in use: Vigyapan Mart Outdoor Advertising Agency offers you several OOH ad services, from hoarding ads, billboard ads, and bus shelter ads to dynamic digital displays. Each OOH service costs you different rates.
3. Dimensions: OOH Ads cost differs according to the dimension of the billboard ads or hoarding ads. The larger the size, the costlier the OOH advertisement.
4. Visibility: Hoarding advertisements with targeted & greater visibility will cost more than low-visibility hoarding ads or regular hoarding ads.

OOH Advertising in 21st Century: Technologies to Shine

The 21st century has revolutionized the OOH advertising industry. Dynamic display ads make brands more visible, more engaging, and more relevant to the audience. The out-of-home advertising companies now offer more to your business, including laser light ads, drone ads, virtual reality ads, 3D display ads, QR code ads, and AI ads, which make them more engaging and user-centric.

Technologies that 21st-century outdoor advertising companies use:

• Multiple media options
• Improved hyper-targeting
• Smart OOH ads with real-time response to external factors.
• Usage of CRM data, Climate, sports, and social media trends in OOH campaign strategies.
• Facial recognition technology.
• High-definition webcams & Multi-touch screen advertisements.

Why choose Vigyapan Mart?

Are you struggling to utilize the OOH marketing campaigns? Vigyapan Mart OOH Marketing Agency is here to help you with a personalized & ROI-targeted campaign. We are your perfect partners.

1. Your Best OOH Advertisers: Vigyapan Mart is one of the leading OOH advertising service providers in India, but what do we offer to you? We don’t just install your hoarding advertisements but create a personalized, data-driven, and targeted media plan to maximize your impact.
2. Luxury of Professional Creative Team: Our in-house creative professionals will design your creatives including billboard ads, and hoarding ads, making the OOH Campaigns interactive, engaging, and with compelling messages. We make sure your campaign resonates with the audience, leaving a lasting impact.
3. Permitting? We Got Your Back: Are you getting stuck with permits & approvals? We understand your needs. It can be a headache, but you don’t need to worry about it anymore. Vigyapan Mart’s team will handle all the paperwork, legalities, and permissions, ensuring your campaign runs smoothly from A2Z.
4. Offer A Lasting Impact: Vigyapan Mart offers more than just a hoarding ad or a billboard ad placement. We make OOH Advertisements to create a real brand impact. From the installation of the OOH advertisement to displaying it flawlessly and with regular ongoing maintenance, we keep everything sharp at all times.
5. Experience & Admired: Vigyapan Mart is among the top OOH advertising service providers in India, and we have served 40+ brands in only 5+ years. With a record success revenue of 11% CAGR for all of our customers, we are ready to boost your business.

Measuring the Effectiveness of Your OOH Advertisement

At Vigyapan Mart, an out-of-home advertising company, we use the following metrics to measure the effectiveness of OOH media advertising.

1. Foot Traffic
2. Sales Uplift
3. Recall & Recognition
4. QR code scans
5. Website Traffic
6. Social Media Marketing
7. Impression Measurement

How to Start With Us?

1. Find Us: Contact Vigyapan Mart Outdoor advertising agency's discovery team. We will understand your business and how we can help it grow.
2. Share Your Requirement: Share your goals, vision, and immediate requirements with us.
3. Creative Development Campaign: Our creative outdoor advertising company team will start developing your ad campaign including graphics, copy, ad design, and power message to readers.
4. Final Review: We will evaluate the final drafts and get your approval before putting the OOH ad out in the market, ensuring that everything is just as you prefer.
5. Installation & Maintenance: Our maintenance team will continuously check hoarding ads, Billboard ads, and other kinds of OOH Advertisements, ensuring a long-lasting boost to your revenue. years. With a record success revenue of 11% CAGR for all of our customers, we are ready to boost your business.

FAQs for Outdoor Advertising(OOH) Services