Grow Your Reach Instantly, Target Your Ideal Audience, and Acquire Your Customers.
PPC or Pay-per-click is an advertising strategy in which the advertisers have to pay only when a user clicks on their ads. PPC advertising helps brands get instant reach and leads from search engines and social media. Notably, PPC ads cost only for the clicks on your ads or visits to your site and not on the viewership. In simple words, this is a method of buying visits to your website.
Search ads are ads that are shown on the SERP when users put specific keywords to search engines. These ads target search queries that may be interested in your services/products. It offers a higher conversion rate and high-quality leads all the time.
Display ads are multimedia ads that are shown on third-party websites. They provide branding and enhance brand awareness. They use banners, creatives, images, etc. to reach new audiences by display ad networks.
Social media advertising is displaying advertisements on social media platforms such as Facebook, Insta, and YouTube. We help you create and run social media ad campaigns to target the young audience, nurturing them through a full-fledged marketing funnel.
Retargeting is an advertising strategy that targets all the warm prospects of the brands. These are users who have already engaged with your previous ads, visited your website, or shown interest in a purchase.
Shopping ads are specialised advertisements that display product details such as price, image, and description in SERPs and social media platforms. We optimize your shopping ads to lead your audience to your products at position zero and connect with them immediately.
Our PPC experts understand each project's needs, select the right USPs for targeting the audience, and create pillars for PPC ad campaigns. Alongside, we keep a fine eye on your competitors to give you an additional edge in marketing.
We research your brand and your competitors based on SWOT analysis. Our team creates the best possible ad strategy for your brand using your unique selling points and value as power pillars for creating strategies for all your PPC campaigns.
Our creative team understands your brand's requirements and goals. They brainstorm the best possible creative ideas and transform them into attractive ads that can win quick attention from the users as well as provide value to them.
A/B testing is a marketing strategy that helps brands compare two different versions of the same campaign. This helps brands choose the most effective ones. Our team uses rigorous A/B testing to find the best ad copy & design for maximum effect, ensuring your best-performing results every time.
At Vigyapan Mart, we create a proper strategy for executing the ad campaign at each stage and follow up with real-time periodic reports to get the clearest response idea. Our team also makes sure to create an in-detailed timeline for each stage and follow them holistically.
Your ad is running successfully but our job is not done yet. We monitor all your ad campaigns responses to find the best-performing ones and the possible optimization to enhance the ad performance.
At Vigyapan Mart, we run PPC ad funnels that offer your brand a complete growth strategy. Our team believes in a long-term profit that involves nurturing your real audience throughout all the funnel stages. Here is a small guide to understand how Vigyapan Mart nurtures your audiences through all stages.
Situation: Your audience is looking for the right solutions for their problems. However, they may or may not know about your brand!
Goal: to help the audience recognize your brand.
Content-Type:
Situation: Your audience knows about your brand but needs more information to have trust.
Goal: to gain authority among your targeted audience.
Content-Type:
Situation: The audience is ready to purchase and looking for a company offering the best solutions.
Goals:
Content-Type:
Situation: Your target audience has purchased once from you and you want them to repurchase.
Goal: To communicate with old customers and make them repurchase.
Content-Type: Ads specifically for existing consumers such as ads with special offers, new product announcements, referral programs, loyalty programs, periodic repurchase offers, etc.
While creating ads for our clients, our prime goal is to provide them with complete growth for long-term gains. Whether your target is to boost brand awareness or to reach old consumers, we help you craft ads that resonate with your target audience, clear their doubts, and give them an overall solution to their problems.
Whether you’re a completely new or a well-established brand, we can help you create an overall impact by crafting the right ads for all buying stages. How do we do that?
We use all the platforms for PPC ads such as
- Google
- Bing
- Facebook
- Instagram
- LinkedIn, and more.
This is to diversify the overall ad strategy across all the platforms.
Our ad campaign research starts by analyzing your business goals, target audience, and competitors. We conduct in-depth keyword research and market demand to develop a personalized PPC strategy for creating maximum ROI for your brand. Notably, we focus on PPC ads that would help you raise awareness as well as generate quality leads.
The results may depend on the brand’s overall strategy and offering. While you may see some immediate results, you will notice a significant impact within a few weeks.
Vigyapan Mart focuses on data-based optimization and sustainable growth for long-term profits instead of short-term immediate sales.
Vigyapan Mart commits to some important pillars of a successful ad campaign.
- Personalized services.
- Data-driven strategies.
- Continuous ad optimization.
- Focusing on unique business needs.
- On-going support and expert guidance.
- Dedicated project manager.
- Open communication throughout the process.
Absolutely! We have an experienced and dedicated copywriting team who can give all your advertisements a compelling and creative taste. They ensure that your ads resonate with your target audience with engaging headlines and brief descriptions.
