A Comprehensive Guide to Metro Station OOH Advertising
Metro station advertising is a powerful method of marketing and raising brand awareness in metro cities. It is widely seen, has a viewership of thousands, and catches immediate attention of travelers. This article discusses everything about Metro station ads and how they can help a brand improve its business.
What is Metro Station Advertising?
Metro station advertising is a powerful advertising method. It allows brands to place their ads (static or digital) on metro station premises. These ads interact with travelers and everyday commuters and help brands raise awareness and engagement.
Why is Metro Station Advertising Important?
Metro stations or subways are the backbone of modern cities. They provide residents with a convenient and quick way of moving within the city, saving them from heavy traffic and golden rush hours. Metro stations connect zones within a city for students, professionals, and families. These stations host thousands, if not lakhs, of people each day, making them perfect places for advertisements.
Metro station advertisements come in both digital and static advertisement forms and include billboards, hoardings, posters, digital screens, and several other kinds. Such ads get thousands of views each day, exposing the brand to vast audience groups. This incredibly raises brand awareness and ultimately leads to increased web traffic, footfall in brand stores, and improved ground survey reports.
Fun Fact: 90% of Metro travelers notice metro station advertisements.
Benefits of using metro station advertisements
- Metro station ads target several audience groups from different socio-economic conditions.
- Metro stations don’t have many distractions. It helps commuters have more time with ads.
- These ads offer high advertising frequency to brands.
- Eye-level metro station ads win instant attention and are easy to read for audiences.
- Metro stations offer audio advertisement facilities to brands. This catches the deep attention of travelers and everyday commuters.
Types of metro station advertisements
1. Backlit Panels
These advertising boards use a light source behind the panel to enhance the ad’s visibility at night. This helps the graphics to stand out and attract more eyes.
2. Ambient-lit Panels
Ambient-lit panels use soft lighting to give the ads a subtle glow that doesn’t harm human eyes. Such ads are generally placed in the waiting areas.
3. Kiosks
Kiosks are compact-sized standalone advertising units. They can show attractive displays and static advertisements to engage audiences.
4. Digital Screens
Digital screens are electronic displays that show dynamic content such as animation, videos, and images.
5. LED Screen Ads
LED screen ads use LED displays to show dynamic and visually stunning ads.
6. Advertising on Elevators
Ads on elevators use small-size posters and hoardings to engage audiences.
7. Floor Graphics
Floor graphic ads are literally on the floors of Metro stations. They use engaging visual graphics to connect and guide the audience to their platforms. Brands use floor graphics to catch quick attention from the audiences.
8. Billboards
Billboards are large-size ads placed in the high-traffic zones of metro stations. They bring immediate attention and leave a memorable impact on the audience.
9. Platform Posters
Platform posters are placed on the platforms where the trains arrive and depart. Metro platform poster ads provide profound brand visibility to everyday commuters.
How to measure Metro Station Ad success?
While static metro station ads don’t have solid metrics to measure their true success, digital ads have improved in this regard. With the increasing usage of digital technologies such as QR and social media integration, metro station ads offer a rough idea about engagement insights. Here are a few factors that can help in measuring success.
- Raised brand awareness among audiences.
- Improvement in brand recall.
- Increment in audience engagement.
- Boost in social media engagement.
- Increase in sales conversions.
- Raise in brand store footfall.
Future of Metro Station Advertising
- AI-powered ads will focus on real-time demographic modification based on locations and time.
- AR and VR technology will offer more interactive ads for the audience to engage.
- Audio ads will have more attention from travelers.
Conclusion
This article has discussed Metro station advertising and how it can help businesses raise brand awareness and gain quality leads. Metro stations are city hotspots that have thousands of travelers each day. This makes it highly profitable for brands as they can place billboards, floor graphic ads, LED ads, kiosks, and several other types of metro ads to engage with audiences.
Want assistance from a trusted outdoor advertising agency to ensure success? Looking for a metro station advertising expert? Contact Vigyapan Mart for effective metro station advertising campaigns.
