A Comprehensive Guide to Hoarding OOH Advertising

What is Hoarding Advertisement?

Hoardings have always been a great channel of traditional outdoor marketing. They are huge, easily get attention, and are placed in high-traffic areas. Every promotional physical banner you see outside your home is a kind of hoarding advertisement. However, hoarding advertisements today are mostly used at construction places, sports grounds, or alongside highways.
Hoarding ads are larger-than-life and provide a luxury experience to brands, making them attractive to the audience. The hoarding ads create long-lasting concise and impactful messages to a diverse audience. It directly leads to high visibility, brand awareness, and boosted engagement.

Why Hoarding Ads Still Matters in 2024?

Surely we live in the digital age but that doesn’t make hoarding ads less important for brands. People see online promotions and purchase from online stores. However, the buying psychology keeps the hoardings & online channels on balance.
Hoarding ads still matters!

• Hoardings are irresistible to see.
• They allow you to go creative and use unconventional methods.
• Hoardings are cost-effective for advertising and generate revenue for brands nearly as equal as online ads.
• These hoardings create a larger-than-life image of brands.

Benefits of Hoarding Advertisement

Cost Effective

Hoarding ads offer brands a cost-effective option to market and establish themselves as a brand.

Wide Reach

Hoarding ads target a wide range of audiences from diverse socio-economic conditions. They are placed in high-traffic areas such as highways, construction sites, and junctions.

High Visibility

Hoardings can be seen from far distances as well. So if someone is not passing by it, still they may see it.

24X7 Exposure

Hoardings are 24x7 into their job of spreading the message. This gives an advantage to the brands.

Brand Awareness

Hoarding ads create a buzz in the market with their message. They carry your idea, and product, and pitch that to everyone. This greatly enhances brand awareness and reach.

Creative Expression

Hoarding ads allows you to go creative. Brands can use unconventional ideas to get instant attention.

Online engagement

Modern-day hoarding ads can enhance online engagement with social media & website integration. They are the biggest direct online traffic generator right now.

How to Choose the Right Hoarding Format?

Use the below given tips:

• Consider the ICP (ideal customer profile) for your target audience and choose a format to get the maximum benefits.
• Set your end goals and choose a format to fulfill them.
• Consider your budget.

How to Choose the Right Location for Hoarding Ads?

Choosing the right location will offer engagement and ‘Hot Deal’ traffic.

• Choose the right target audience persona first.
• Consider the everyday traffic of the area.
• Go for less competitive areas.
• Consider the size of the hoarding ad.
• Don’t forget the local regulations about hoarding ads.

Challenges in Hoarding Advertisement

Hoarding ads can make your brand viral in only a few days. However, it has its challenges as well.

• Their average dwell time is only 8 seconds.
• Hoardings in high-traffic areas can be expensive.
• Choosing the right location can be confusing.
• They are exposed to extreme natural conditions.
• There are specific OOH laws in specific areas.
• Measuring the success of hoarding ads can be difficult.

How to Make Your Brand Hoarding Ad Stand Out?

Follow the tips given below to make your brand hoarding ads stand out.

• Use contrasting colors.
• Choose bold & non-serif fonts.
• Use a simple background to keep the focus on the subject.
• Use striking images in the ads.
• Use contact information, email, social media handles, and web address.

How to Measure the Success of Hoarding Ads?

Measuring the success of hoarding ads is a tough task. There are no solid metrics for doing so but advertisers can use special techniques to get a rough idea.
What should you look for?

• Do surveys to measure brand awareness.
• Check website & social media traffic insights.
• Get data on a 1-month engagement report.
• Increase in leads and sales.
• Increment in footfall in brand stores.  

Conclusion

Hoarding OOH ads is still a relevant medium for brand promotion. They are easily noticeable and effective. Moreover, they easily catch the attention of a diverse range of audience. Notably, hoarding ads come in different formats that allow them to target specific audiences in various locations. Hoarding ads are mostly seen at construction sites, sports matches, and along the highways to target a wide audience instantly. 
In this article, we have discussed everything about hoarding ads, how to choose the right format & location, and how to measure their success. Also, it features tips for utilizing hoarding ads to their full potential.
Read again if you’ve missed any crucial information.
Are you looking for the best creative hoarding advertising services? Look no further! Contact Vigyapan Mart today.