A Comprehensive Guide to Airport Advertising
Want to explore airport advertising? This article gives a complete guide for understanding Airport advertising, related statistics, future trends, and how to create an attention-worthy airport ad.
What is Airport Advertising?
Airport advertising is an outdoor advertising strategy in which brands use airport premises to promote their products or services. This is a very powerful outdoor advertising method as airports serve audiences all around the globe. Airport advertisements help companies to gain international recognition as well as establish themselves as a valuable and prestigious name.
For example, 70 Million travelers pass through Indira Gandhi International Airport, Delhi each year. This huge number shows the great opportunity that Indian airports offer to brands for raising brand awareness.
Notably, airport advertisements are placed in the whole airport premises and each place serves the best for some specific industries.
Here is a list of the best airport advertising places. Check them all.
Airport Places
Best Suited Industries
Check-in Desks
Lounge services and credit cards.
Airport Terminal, Halls, and Skyways.
Luxury brands, local attractions.
Baggage belt area
Tourism, luggage, and transportation.
Entertainment zones
movie promotion, and upcoming game devices.
Charging points
Tech gadget brands.
Baby care rooms
Family oriented brands and self-care.
Security holding & boarding area
Luxury brands.
Boarding pass
Tourism, luxury & lifestyle brands.
Facts and Statistics about Airport Advertising
- Airport ads convert at least 25% of the intended buyers to customers.
- 91% of the passengers read in-flyer magazines.
- A traveler spends an average 1-3 hours in an airport, giving them multiple exposure to airport ads.
- Nearly 77% of travelers remember airport advertisements.
Benefits of Airport Advertising
- It exposes your brand to diverse audiences from all around the globe.
- Airport advertising helps increase the quality of the footfall in brand stores and websites.
- Ads on airports have extended dwell times.
- Brands build a luxurious brand image and win loyal customers.
- Airport advertising has limited ad clutters.
- Airports are premium locations for outdoor advertising.
- Airports are a profound advertising channel for travel & hospitality brands.
- 24/7 illumination helps advertisements get the maximum exposure.
Types of Airport Advertising
1. Digital board airport advertisements
These ads use digital screens to show dynamic multimedia content such as videos or animation. These screens are usually placed in the high-traffic areas inside the airports such as luggage claims or concourses. They provide maximum visibility and engage audiences effectively.
2. Static airport advertisement
These are traditional billboards, posters, banners, and kiosks on airport premises, promoting a brand. They provide static brand exposure to audiences all the time. Such ads are mostly placed in check-in areas, waiting lounges, and terminals to reach a wider audience throughout the day.
3. Experiential airport advertisement
These are new-age advertisements where the installations encourage audiences to participate in any activity. These ads engage with the audiences in exciting and memorable ways related to the promoted products or services and enhance brand recall.
4. Wall wrap airport advertisement
These are large format advertisements that cover parts of an entire wall to promote an ad. These ads attract attention from a distance and are highly visible in high-traffic areas.
5. Sponsorship advertisement
These are partnerships that brands do with airports or airlines to offer specially funded amenities at airports such as lounges, charging stations, waiting area development, etc. to attract travelers while offering them convenience.
6. Spectacular airport advertisement
These are eye-catching displays placed strategically to maximize exposure. These often are large illuminated signs that enhance the airport's visual landscapes.
Who will See Your Airport Advertisements?
Airport Advertising caters to the following audiences:
- Travellers from around the globe.
- Working staffs.
- Visitors and greeters.
Also, the traveler category covers the premium segment of travelers such as:
- Affluent families.
- Businessmen.
- Administrative authorities.
- NRIs.
- Tourists, etc.
How to Choose the Right Airport Advertising?
- Select your ideal customer persona.
- Consider the airport traffic.
- Choose between static and dynamic ad formats.
- Choose the right location as guided above in the table.
Airport Advertising- What's Coming in the Future?
- AI and facial recognition technologies will help airport advertisements create more personalized ads.
- Immersive technologies such as AR and VR will let audiences enjoy ads in a branded visual world.
- Digital displays will let advertisers track real-time campaign effectiveness.
- Experiential advertising is on the rise.
- There will be more large vibrant ads that can kill boredom during airport formalities.
How to Make Your Airport Advertising Stand Out?
There are hundreds of brands out there promoting themselves through airport advertisements. So, how can a brand leave a mark on the audience? Here are some tips to make an outstanding airport ad:
- Use only high-quality visuals.
- Choose the right location in the airport premises.
- Use a mix of digital and static formats to engage the audience.
- Businesses may use cultural references to connect with audiences.
- Go creative with advertisements to get quick attention.
- Put a clear call to action(CTA).
Pro Tip- If you want to get quick attention from travelers, go creative with your airport advertisements.
How to Measure the Success of Airport Advertising?
Here are some metrics to measure the success of airport advertising:
- Brand awareness surveys.
- Raised footfall in brand stores.
- Increase in website traffic and social media engagement.
- Measuring ROI on campaign costing and the revenue generated from it.
Conclusion
Airport advertisements are famous for their global reach, luxurious presence, and impact on high-class people such as Government authorities, businessmen, policymakers, domestic and international tourists, etc.
Airport advertising helps brands create a powerful impact and respectful presence in travelers' minds. Notably, 77% of travelers remember airport advertisements which is a huge success figure in the outdoor advertising industry.
Want to run a successful airport advertising campaign? Connect with Vigyapan Mart today!
