How Mobile Billboard Compare to Static Billboards in Terms of Effectiveness?

The outdoor advertising industry has completely transformed within the last few decades. And one of the remarkable features of modern billboard advertising is mobility. Unlike the traditional billboards that were stuck on a single location, mobile billboards move on wheels. But how has this modification impacted the advertising industry? Are mobile billboards more effective than static billboards? And what is the future of billboard advertising? But first, let’s understand what are ‘static billboards’ and ‘mobile billboards’?

Static Billboard

Static billboards are traditional billboards that you see alongside highways, on the bridges, or in the bursting city markets. They are placed on a huge rectangular metal structure that are called ‘Billboards’. These metal structures are attached on the top of buildings or on the walls or erected alongside the highways. You may also see such big metal structures in metro stations, airports, railways stations, hospital areas, cinema halls, parks, etc.
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Mobile Billboards

Mobile billboards are new age billboards that vehicles like trucks, buses, and trailers carry with them. These billboards move around the city following a fixed path for a fixed period of time each day. Often these billboards are equipped with digital technologies such as LED or LCD screens or with custom manufacturing. Customization boosts the attractiveness of these billboards and lets people enjoy the unusual sight in their everyday neighborhoods.

Comparing the Static Billboard and Mobile Billboard

Static Billboard Facts

• Static billboards are great for branding campaigns and promotional materials.
• Almost 71% of people look at static billboards while passing through it.
• The average dwell time for a static billboard is 4-6 seconds.
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Mobile Billoard Facts

• Mobile billboards are highly effective for event marketing and product launches.
• According to a report, 90-95% of people notice ads on a truck.
• Like the traditional billboard, the dwell time for mobile billboards is also 4-6 seconds.
• As per Wikipedia, mobile billboards are able to increase sales by 107%.

Benefits of Static Billboards

• Static billboards offer high reach and long-term visibility. As these are placed at high-traffic areas, they cater to diverse audiences.
• These are cost-effective in terms of viewership, brand awareness, and cost per impression.
• The maintenance of static billboards is simple. Moreover, they are less prone to technical challenges as well.
• Static billboards remain constant and share messages constantly for long times. This helps brands create constant awareness and recognition over time.

Benefits of Mobile Billboards

• One of the prime benefits of mobile billboards is their ability to move. This allows advertisers to target multiple areas with a single billboard.
• Advertisers can choose the everyday route for their billboards. This strategic planning allows them to target the most promising routes for their ad campaigns.
• Mobile billboards can target rush hours and events that can multiply brand viewership.
• Unlike the static billboard ad campaigns, mobile billboards target multiple areas but with targeted demographics. Though no one can completely control the demographic in this case as well, mobile billboards offer a more controlled viewership.
• Mobile billboards are more effective for short-term branding campaigns.

Conclusion

Billboards have also grown in the ever-changing landscape of advertising. Digital technologies are playing a major role in today’s marketing world and there are Mobile billboards as well. In this blog, we have discussed how effective static and mobile billboards are. We have also clarified the best scenarios for both the advertising methods. Now it is up to you to choose the right one for your requirement.
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